The pandemic left a huge question mark over the hotels industry. Lockdowns weren’t exactly conducive to holidaying overseas and working from home meant business meetings were held remotely and on screens propped up on kitchen tables and the like. Yet the crisis passed, the urge to travel abroad in search of a sunbed has reasserted itself with remarkable speed and Zoom sessions are giving way to in-person, face-to-face meetings once again.
All that has been positive for InterContinental Hotels Group. IHG’s origins may lie in Bass Pale Ale, first brewed in Staffordshire in 1777, but a long string of corporate manoeuvres led to the company shedding beer in favour of what is now a global hotels network embracing Crowne Plaza, Holiday Inn and InterContinental itself.
